Founded in 1809, Washington Township contains 27.5 square miles in northwest Franklin County, southwestern Delaware County and eastern Union County. The entire City of Dublin is located within the Township. The Township is part of the greater Columbus metropolitan area. The Township is comprised of over 42,000 residents and is home to the PGA Memorial Tournament. Several large businesses also are within the Township including Cardinal Health, Ashland Chemical, OCLC, and Wendy’s International.
The goal of this project was to update the technologies, structure, layout and designs driving the Washington Township website.
- Provide timely access to information about the township and its services
- Improve communication between residents and township administrators
- Automate Class and Program Registration for residents
- Increase site usage among residents
Through these front-end updates and upgrades, we provided a better user-experience and interface for visitors to the website, as well as added the “ease-of-use” of a WordPress back-end for managing content by administrators.
Thanks to a collaborative approach and solid strategy, we successfully met all project goals and exceeded all expectations, with Washington Township’s new responsive website.
- Increased Page Views, Unique Visitors, and Sessions
- Longer Session Durations
- More Return Visitors
- Greatly Decreased Bounce Rate