UX refers to user experience design. Generally, it applies to websites and software applications.
Unless you’re a designer yourself, these are the kinds of things you generally don’t think about. But developers give a lot of thought to this, because sometimes the success of their programs relies on optimizing the user experience and ensuring that it delivers the experience users are looking for.
A restaurant isn’t that different when you think about it. All of your customers walk in your door with a set of expectations. They want their experience to be good, even if they can’t explain what that means to them. They want to enjoy their food.
And, there are various variables you control, whether that’s how a customer is greeted, or how a dish is served and set down in front of them. These are the little things your customers might not notice but would make a difference to their overall experience. In essence, this is what user experience (UX) development for restaurants means.
So, there’s plenty restaurants can learn from UX. Here are a few areas to think about.
1. Seating Optimization
In web design, the menu is a crucial component. And, it has some things in common with your restaurant’s seating.
With a website menu, you only want to give your visitors immediate access to the things you want them to click on. And, you need to be thinking about your site’s hierarchy, how one page connects to another.
Seating is similar in that you want to offer a certain kind of seating based on your restaurant’s brand and atmosphere. You also want to optimize it based on the types of guests you have and appeal to.
Better seating makes your guests more comfortable, giving them a reason to stay and enjoy their meal. It adds to their experience, whether it’s consciously or unconsciously.
Having the right number of seats is also important. You don’t want to overcrowd your restaurant and inhibit foot traffic.
2. Improved Service
In UX design, service can sometimes be as simple as providing your website visitors with an easy way to contact you. That might involve putting your phone number and email address in the header of your site.
Likewise, service in a restaurant need not be complicated. In a general sense, attentive and caring servers can make a huge difference. But knowing that might not cause any breakthroughs.
Perhaps the ability to summon a server when needed could help you improve. In Japan, many restaurants simply have buttons at the table you can press to call a server. Some restaurants in North America have tablets people can use to do the same. Based on your business rules, smart web development can make a huge difference.
Regardless of how you do it, optimizing service is key to your restaurant’s success.
The app itself should be easy and convenient to use, allowing users to order in a few clicks (or taps), make special requests for their orders, view estimated delivery times and so on.
If you can find a way to offer the same level of service with “offline” orders, that could help you surprise and delight customers too.
4. Loyalty Programs
Loyalty and reward integration programs are loved by many guests frequenting their favorite restaurants.
The way to optimize a customer’s experience is by knowing exactly what appeals to them, preferably at an individual level. Knowing their birthday would allow you to offer them a special on their special day. If you know what their favorite menu item is, you could let them know when it’s on special. If they like trying new dishes, you could make them a part of your pilot program.
Loyalty programs exist to serve the customer. If you can personalize and customize the experience, that will make your implementation even more effective.
As you begin looking for the connections between UX and running a restaurant, you’ll start to see more and more ways you can optimize and improve customer experience. Whether it’s custom Qu API and UX development or Olo API and UX development, begin thinking about UX in your restaurant, and let the ideas come to you.
How Satisfied Are Your Customers?
Your restaurant’s digital UX experience is another factor to consider when evaluating your customers’ satisfaction, and we understand that at Chepri®. That’s why we listen to customer feedback when building and improving restaurants’ websites, mobile applications and self-service kiosks. If you’re interested in learning how we can improve your online platforms, tell us about your objectives so we can help you deliver an amazing customer experience.