Is their approach user-centric?
Asking their approach towards usability will give you insight into whether designers are creating a website your visitors will like or one they will like.
Can they share example projects in line with you want?
This is important because it gives you an idea of the kind of work the company does, and if it is in line with what you want.
Can you meet the team?
This will let you know right away if the team is in-house or outsourced (it’s always best to work with an in-house team).
How easy is it to make changes later?
We all know that every website changes over time. Some charge hourly for these changes. Others set up a content-management tool that will make it easy and free to update text, upload images, or add pages. This is something you will want to know up front.
How can you measure results?
Perhaps the most important question you can ask. You deserve to know an accurate and timely ROI. Pay attention to terminology like “bounce rate” “page view” “SEO rankings”, “conversion rate”, etc. If this sounds a little too much like tech-jargon, don’t be afraid to ask for specific examples or explanations in more familiar language.
Is your content management system technology proprietary or open source?
There are many content management system (CMS) options out there. Software that is open source implies that is is created by the developer community and is free to use and more people are familiar with it. This ultimately drives your development costs down. However, proprietary software is owned by a specific company and can mean that only the creators know how to work with it. This is expensive and risky. It’s best to go open source, which ultimately provides you the cheaper and most widely used tech.
What is the estimated timeline?
Look into timelines they have given previous clients versus how long it actually took for them to build the site.
Do they custom design sites or utilize pre-made templates?
Often times companies offer both options, depending on your needs. Some company’s want to establish a strong brand and website that is designed from scratch with several specifications. Others may not be as dependent on their online presence and want to save money want to work from a template.
These are just a few important and often overlooked questions that you may want to consider when looking for a web design company.