Prototypes TEST what users REALLY, really want.
Simply put, creating clickable prototypes save you time and money. Rather than jumping right into developing your project, wireframing and prototyping help to vet out changes that should be made to the design and structure of your website or app before development begins. With wireframes or a prototype (or both), fewer design and development hours (and dollars) are wasted on “re-dos.”
Clickable prototypes help make decisions.
Wireframing leads to successful projects.
In web design, the usability, effectiveness and value that a site can provide its visitors are all a part of good user experience. We recommend wire-framing in the early stages of the design process to validate that the user experience is intuitive and efficient when navigating the site.
At this point, the content is flexible and devoid of details such as color, imagery and typography. The focus of the wireframes is to take what we learned from our discovery process, then structure the conversations and research into a visual form.
Prototyping predicts future interactions.
Prototyping provides an interactive and engaging way for everyone involved to navigate through the wireframes and provide feedback in a contextual environment.
To design for these complex interactions and experiences, static wireframes can sometimes fall short when attempting to demonstrate specific workflows for our developers and clients to understand and conceptualize. Prototyping allows for predictive feedback about usability and interactivity.
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