UI user interface

User interfaces designed for simplicity & usability.

A great user interface design (UI) can make all the difference. In some ways, it’s the most important part of your product. While a bad user interface can make even the best engineered products difficult or impossible to use, a great interface will help you, and your users, reach your goals.

A few of our UI interface design principles:

Clarity

Great UI is intuitive. Interface elements have clear meaning and do not obscure their function behind abstract symbols. We aim to decrease the cognitive toll required by the websites and mobile apps we design.

Context

Interface elements, including common modifiers like edit links, appear near the things they affect.

Accessibility

Interface elements are accessible and usable for all users. Interface elements are given adequate size, contrast, and do not rely solely on color to indicate functionality or importance.

Strong Visual Hierarchy

Interface elements are arranged in a clear viewing order. Importance is indicated by layout, size, and visible weight. This is a fundamental, but frequently overlooked, design practice in UI.

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