WordPress is a popular content management system used by businesses all over the world. Small businesses and Fortune 500 companies alike, use it for their online presence. Here are a few of the reasons for its immense popularity:

It is Open Source

This means there are no propriety license fees to pay. Many man-hours of time have gone into the development of WordPress by a community of skilled programmers. This results in a software that is both high quality and stable. Its open source and customizable nature means there are no shortages of programmers to develop an abundance of plugins that add extra functionality to your website.

It is Flexible

WordPress is a server side software which means it doesn’t reside in your computer. You can manage your website from any computer with an internet access. You also have a lot of control over your website’s appearance and functionality with the many themes and plugins that are available. Often, a business will want their own unique look and therefore may not want to use any of the stock themes available. This will not be a problem because many themes can be extensively modified and customized by an experienced WordPress developer. If need be, themes can even be built from scratch.

If you require any additional functionality, there are an enormous number of plugins available from the WordPress community. These can be anything, such as contact forms, sliders, photo galleries, poll forms, and fancy video players. If you see a feature on another site that you like, the odds are good that there are plenty of plugins that will add something similar to your site.

Management of Content is Easy

Adding your own pages and posts to a WordPress powered site is a snap. The content management interface is user friendly. Written content, photos, and videos can be published by clicking a few buttons. Multiple level access permissions can also be assigned to the various people who will work on your site. Users can be limited to only the tasks that are appropriate for their job. From the WordPress.org site:

“A site owner can manage the user access to such tasks as writing and editing posts, creating pages, defining links, creating categories, moderating comments, managing plugins, managing themes, and managing other users, by assigning a specific role to each of the users.”

It is Easy to Optimize for SEO

WordPress can be made to automatically generate search engine friendly URLs whenever you publish a new page or blog post. There are also a number of plugins available that will further optimize your site and give it the best chance of getting good search results.

If you have questions on how to use WordPress to power your site, please contact us.